What is haute couture? “Haute Couture is a French phrase for high fashion. Couture means dressmaking, sewing, or needlework and haute means elegant or high, so the two combined imply excellent artistry with the fashioning of garments.” (http://www.fashion-era.com/haute_couture.htm#What Is Haute Couture?) Haute Couture is not something that I am familiar with other than with what it looks like when shown in movies. This style of fashion is for the ultra rich, those individuals that have money to pay for the exclusive handmade clothing. “A model haute couture garment is made specifically for the wearer's measurements and body stance.” (http://www.fashion-era.com/haute_couture.htm#What Is Haute Couture?) For this reason haute couture is known around the world, shaping fashion to the current trend over the years.
So it is easy to see how haute couture has not only changed fashion but shaped it over the years, so why is this important to me as a photographer? “Since its inception in the 1880s, the fashion photograph has generated criticism. Some photographers consider it too commercial, an impure application of the art form. It has sometimes been dismissed as frivolous and criticized for promoting negative stereotypes. Yet it has generated some of the most widely recognizable, provocative, and enduring imagery of our time.” (http://zoomonme.com/main.php?g2_itemId=394) “Today many fashion photographers, such as Mario Testino (b. 1954), are as famous as the celebrities who pose for them. The cult of the star fashion photographer began in earnest in 1966 with Antonioni's cult film Blowup.” (http://zoomonme.com/main.php?g2_itemId=394) Haute Couture continues to set the trend in high fashion and in photography; this is why it is important to me as a photographer. It is important for the fashion photograph to know where he came from in order to know where he or she is going.
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